TAPOUT Beverages approached us to give some new life to their RTDs (ready to drink) in an effort to grow the brand and gain market share amongst other performance beverages. After a few rounds of pitch and revision, we ended on these bottle designs, then created a launch kit to promote the reveal to the press and influencers.
AGD won a 2021 GDUSA 58th Annual Design Award for our work on the RTD bottles. Here is an excerpt from the Press Release: Splash Beverage Group, a portfolio company of leading beverage brands, today announced its design agency has won the Graphic Design USA (GDUSA) award for a packaging design for the Company’s recently rebranded TAPOUT performance hydration-recovery drink. Selected from more than 11,000 submissions, TAPOUT’s enhanced ergonomic bottle and packaging design more effectively communicate TAPOUT’s lifestyle position and the performance drink’s unique functional benefits over other electrolyte and sports drinks.
TAPOUT delivers more than simple hydration, packed with vitamins and electrolytes, it’s designed for true performance and recovery. Containing antioxidants and vitamins, it has no artificial ingredients, sweeteners, or colors. The new dual-language English and Spanish labels speak to TAPOUT’s segment growth and evolving U.S. demographics.